Gameflex is a dynamic and innovative gaming company based in Istanbul. We are proud to be guided by our values of people, quality, creativity, transparency, passion, agility, and diversity. These values are at the core of everything we do and help us create unique experiences for our players.

We believe in creating a positive work-life balance and strive to foster a fun and collaborative work environment that encourages open communication, imagination, and honesty. Our team is united in our passion for creating great games and using the latest technology and tools to drive our business forward.

At Gameflex, we measure our progress and evaluate our innovation activities to ensure that always moving in the right direction. We put love, care, and passion into every single idea we generate to create meaningful experiences for our players.

If you're a creative and driven individual passionate about gaming and innovation, we invite you to join us on this exciting journey. As a member of our team, you'll have the opportunity to be part of a brand-new technology company that values diversity, inclusivity, and collaboration. Come and be part of Gameflex and help us revolutionize the gaming industry!

Position Overview

We are seeking a talented Growth Marketing Manager to join our team and drive the growth of Way of Kings. As the Growth Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to acquire, engage, and retain users across various digital channels. You will leverage data-driven insights and innovative marketing tactics to optimize user acquisition, drive revenue growth, and maximize the lifetime value of our players.

Responsibilities:

• Develop and execute comprehensive growth marketing strategies to drive user acquisition, engagement, and retention for our mobile games.
• Plan and implement multi-channel marketing campaigns across digital platforms, including social media, mobile advertising networks, email, influencer partnerships, and more.
• Analyze marketing performance metrics and user data to identify growth opportunities, optimize campaign performance, and maximize ROI.
• Conduct ad-hoc analyses to address specific business questions and support strategic initiatives.
• Conduct A/B tests and experiments to refine marketing strategies, messaging, and creative assets.
• Collaborate with cross-functional teams including product development, analytics, and creative to align marketing initiatives with business objectives and product roadmap.
• Stay informed about industry trends, emerging technologies, and best practices in mobile marketing and gaming to maintain a competitive edge.
• Monitor and report on key performance indicators (KPIs), providing insights and recommendations to drive continuous improvement and achieve growth targets.
• Manage relationships with external partners, agencies, and vendors to support marketing initiatives and achieve business goals.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field. An MBA or advanced degree is a plus.
• Min. 4 years experience in mobile marketing, preferably in the gaming industry, with a track record of driving user acquisition, engagement, and revenue growth.
• Strong analytical skills with proficiency in data analysis tools and techniques.
• Experience with analytics platforms such as Google Analytics, Firebase, Appsflyer, Adjust, or similar is preferred.
• Deep understanding of digital marketing channels and tactics, including paid social, display advertising, ASO, SEO, email marketing, and influencer marketing.
• Creative thinker with a passion for gaming and a drive to innovate and experiment with new marketing strategies.
• Excellent written and verbal communication skills in English
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Results-oriented mindset with a focus on driving measurable impact and achieving business objectives.
• Being willing to work in a fast-paced and dynamic environment
• Having strong communication and interpersonal skills
• Being passionate about gaming
• Having a creative mindset and willingness to try new things and think outside the box
• Being a self-starter who can initiate tasks independently with a creative mindset, but also thrives in collaborative environments
• Being proactive and open to feedback from your co-workers